Hi everyone. It’s Janice Smith Collins, Brilliant Ink’s newest employee. I’m so excited to be here, and equally thrilled to be joining the conversation on our Brilliant Blog.
I’ve spent a number of years working in communications in lots of different industries, especially in technology and also financial services. Considering the mountain of government hearings and discussion about regulation (or not so much) in those arenas, I’m fascinated by the recent FDA hearings on online drug marketing and social media.
In a nutshell, the FDA recently listened to some 70 presentations over the course of two days from a broad range of representatives including a number major pharma companies, online search/content giants ... Read more »
| Date: November 24, 2009 | Author: Janice Smith Collins | Category: News and Trends |
We recently came across a blog post about some of the best albums for beating writer’s block. I have to admit that I only know a few of the albums the blog author lists, but it got me thinking about listening to music when writing. Sometimes it can be helpful and sometimes it’s distracting, but if I’m working against a tough deadline or feeling a little scattered there’s nothing better than a little classical music to help me relax and focus. I thought I’d do an informal poll of my team to see if they like to listen to anything while working – here’s what they had ... Read more »
Earlier this week, I came across a wiki that documents examples of healthcare and pharmaceutical social media efforts. Surprisingly, the wiki has more than 400 listings. So, despite concerns about FDA guidelines, the pharma industry is getting involved in social media – albeit cautiously.
Here’s a quick roundup of some of the best examples we’ve seen of pharma companies’ social media efforts:
Last year, Johnson & Johnson launched the J&J Health Channel on YouTube, which features a regularly updated stream of health-related videos. The channel has more than 1,500 subscribers and has had over 118,000 channel views. People regularly comment on and rate the videos.
Novartis created a social network for patients with ...
Read more »
