Astra Women’s Business Alliance is a network of women-owned businesses, corporate and government agency supplier diversity professionals and other partner organizations dedicated to advancing women in business. The name “Astra” comes from the Latin motto “ad astra per aspera,” which means “rising to the stars through difficulties.”
Astra offers a wealth of resources to women-owned businesses and companies who are looking for diverse suppliers, but their web site was outdated and in need of a makeover. That’s where we stepped in. Brilliant Ink provided a soup-to-nuts overhaul of the web site content, while web design partner Kennedy Consulting Services gave the site a sleek, new look.
From a content perspective, the revamped web site now includes member success stories, videos, a reading center, details about the many resources and events Astra offers, plus a whole lot more. Most importantly, the site now includes a consistent narrative about the value Astra provides to its members.
As a certified women-owned business, we’re proud to be an Astra member, and even prouder of the ways in which they’re helping women succeed. We’re also looking forward to continuing work with the organization next year as official editors of their new member e-zine, Capella. You can learn more about Astra at their brand-spanking new web site, www.astrawba.org.
@lizkelly
