I’ve got running on the brain right now, and for good reason. I’ll be running the San Francisco marathon this weekend. The nerves are definitely kicking in!
I’ve been looking for a little last minute inspiration, and I recently rediscovered a list of funny sayings spotted on signs at marathons (courtesy of the SF Marathon training program weekly emails). They reminded me of two valuable lessons that are always useful for communicators:
1) When you’re trying to get someone’s attention, a little humor can go a long way.
2) Creative writing can be found in the most unexpected places, even on spectator signs.
Check out some of my favorite motivational signs:
• “Your feet hurt because you are kicking so much butt!”
• “Your legs will forgive you…eventually.”
• “Don’t stop — people are watching.”
• “It’s not sweat, it’s your fat cells crying.”
• “If it was easy, I would do it.”
• “Run like you stole something.”
• “This is easier than labor and delivery.”
• “You’re not slow. You’re just enjoying the course.”
• “Don’t worry, toenails are overrated.”
• “Run like someone’s chasing you.”
• “It’ll feel better when it stops hurting.”
• “Mortuary ahead….look alive!”
