• You’ve found the Brilliant Blog, home to our missives, musings and meditations on corporate and internal communications. Welcome!

Liz Kelly

President/Writer

Liz fell in love with words – and her writing instructor – at a writer’s retreat during her freshman year of high school. Fortunately for her husband, the schoolgirl crush on her instructor faded away but her love of words has remained, ultimately inspiring her to launch Brilliant Ink, a boutique communications agency dedicated to strategic messaging, content development and creative communications programs. Read More »

For 11 years, Liz has worked with clients, large and small, to develop clear, meaningful communications. Prior to founding Brilliant Ink, Liz spent four years working as an independent consultant, developing corporate, internal and marketing materials for a variety of clients, including Cord Blood Registry, DePuy Orthopaedics (a division of Johnson & Johnson), the National Down Syndrome Society, Bristol-Myers Squibb, and the Dow Chemical Company. Liz has also worked for GolinHarris and Hill and Knowlton, Inc., two of the world’s largest public relations agencies, providing consulting and writing services for multiple Fortune 500 companies, including Dean Foods, Allstate, McDonald’s, Tribune Company, Honeywell, Motorola and Navistar International.

Liz holds a master’s degree in organizational communication/communication studies from Northern Illinois University, where she taught broadcast news production to undergraduate students. She received her bachelor’s degree in communications and English from Queens University in Charlotte, North Carolina. Liz is a member of the International Association of Business Communicators (IABC) and serves on the volunteer marketing committee of Astra Women’s Business Alliance, which is dedicated to advancing women in business. She lives in San Francisco with her husband, Tom, and their dog, Fiona.

A Little Laughter Goes the Distance

I’ve got running on the brain right now, and for good reason.  I’ll be running the San Francisco marathon this weekend. The nerves are definitely kicking in!

I’ve been looking for a little last minute inspiration, and I recently rediscovered a list of funny sayings spotted on signs at marathons (courtesy of the SF Marathon training program weekly emails). They reminded me of two valuable lessons that are always useful for communicators:

1) When you’re trying to get someone’s attention, a little humor can go a long way.
2) Creative writing can be found in the most unexpected places, even on spectator signs.

Check out some of my favorite motivational signs:

• “Your feet hurt ... Read more »

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Celebrating Good Deeds (and Celebrity Encounters)

It’s not every day we get to celebrate a great cause AND rub shoulders with celebrities, but on May 24, the Brilliant Ink team got to do a little bit of both. We were proud to be a corporate sponsor of 826 Valencia’s annual fundraiser, which was held in San Francisco and attended by hundreds of their supporters and friends. You may remember that we’ve written about 826 Valencia before – they’re a nonprofit that teaches kids literacy and writing skills. The organization was founded by one of my favorite authors, Dave Eggers, so you can imagine how excited I was when we actually got to meet Dave at the ... Read more »

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Quote of the Day

“I was a dog on a short chain and now there’s no chain.” — Jim Harrison, “Barking”

April is National Poetry Month, and while you may think we’ve had our fill of commemorating special months on the Brilliant Blog, I couldn’t pass up the opportunity to share a favorite poem. The quote above is from author/poet/free spirit Jim Harrison, who has been referred to as a “force of nature.” He’s written several novels and may be best known for his novella Legends of the Fall, which was turned into a feature film starring Brad Pitt, but he considers himself a poet first. His writing is spare, powerful and haunting. Below is the poem “Barking” (from ... Read more »

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Favorite Words – the Irish Edition

It’s St. Patty’s Day – are you wearing your green?  With a name like Liz Kelly, you may not be surprised that we’d consider an Irish-themed blog post in honor of the occasion. In fact, I have even more reasons to celebrate than you might think – my husband has dual U.S. and Irish citizenship, and my mother’s birthday happens to be today, so needless to say, St. Patrick’s Day holds a little extra significance for me.

To help you celebrate, here’s a special edition of Favorite Words originating from the Irish language. You get bonus points if you can work one of these words into your conversation over a pint ... Read more »

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Carol Bartz
Carol Bartz

A Little Moxie Goes a Long Way

It’s Women’s History Month, y’all, and since Brilliant Ink is both woman-owned and led, we thought it would be fun to mark the occasion by sharing our thoughts on some of the women who inspire us.

One of my favorite words is “moxie,” and there’s nothing I like more than a leader with a little bit of moxie and a no-nonsense style. When I think of those kinds of leaders, one person immediately pops to mind: Yahoo! CEO Carol Bartz.

In preparation for some consulting work I did with Yahoo! last year, I did a little online reading about Bartz and was immediately impressed. For starters, she’s tough. She was diagnosed with ... Read more »

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\Finding a clear purpose that people can connect with on a human level is incredibly important.\

Make it Meaningful

As we work with our clients in developing communications strategies and messages to keep employees engaged in their jobs, we often find ourselves coming back to a common theme, regardless of the industry or project we are working on. That theme is meaningful purpose. It’s the answer to “why should I care about working here?”

Sure, people come to a job every day because they receive a paycheck, but it’s the purpose behind the job that keeps them coming back day after day, and it’s often the difference between an employee loving his job – or leaving it.

Finding a clear purpose that people can connect with on a human level is ... Read more »

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Once Upon a Time…

Everybody loves a good story. As a kid, I became obsessed with reading early on. In fact, one of my earliest memories is waking up before dawn to read to myself while the rest of my family was still sleeping. And while I don’t necessarily set the alarm clock to read these days, I can still get sucked into a book and the rest of the world fades away. When I was in graduate school, I read The Prince of Tides in one day. I started reading over a cup of coffee in my pajamas one morning – by the time I finished, it was nighttime and I was still ... Read more »

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Arrgh! Writing’s Fun!

What do pirates have to do with writing skills? Everything, if you’re an organization known as 826 Valencia. Founded by author Dave Eggers (one of my favorites) and educator Nínive Calegari in 2002, 826 Valencia is a San Francisco-based nonprofit that helps advance kids’ literacy skills by providing after school tutoring, workshops and writing-based field trips.

826 Valencia’s writing lab is located, appropriately enough, at 826 Valencia Street in San Francisco, and here’s where the pirates get involved: to access the lab, you enter through a pirate supply store. What does one find in such a store? Everything you’d need to be a working pirate, of course, like peg legs, ropes, ... Read more »

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Quote o’ the day

“For last year’s words belong to last year’s language, and next year’s words await another voice.” – T.S. Eliot

Happy Friday and Happy New Year, y’all! Here’s to the words, language and voices of 2010.

@lizkelly

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A Few of Our Favorite Things: Gifts for Word Nerds

Happy 2010! I hope everyone enjoyed the holiday season as much as I did. I got a few cool “word nerd” gifts for the holidays this year, and I thought it would be fun to share them with you. This probably would have been more helpful before the holidays, but maybe they can inspire some future gift ideas for your favorite word nerds (or just entertain you for a few minutes).

Poetry for Your Table

This desk toy lets you create “poems” by using blocks printed with various words. Check out one of my very first tabletop poems above – and yes, I know it’s not very good. There’s a reason I’m not ... Read more »

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Happy New Year!

In case you couldn’t already tell, we’re taking a bit of a hiatus from the Brilliant Blog while we enjoy the holiday season. Here’s to a brilliant 2010!

The Brilliant Ink team – Liz, Janice, Ann and Tom

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Astra rises “to the stars” with new web site

Astra Women’s Business Alliance is a network of women-owned businesses, corporate and government agency supplier diversity professionals and other partner organizations dedicated to advancing women in business. The name “Astra” comes from the Latin motto “ad astra per aspera,” which means “rising to the stars through difficulties.”

Astra offers a wealth of resources to women-owned businesses and companies who are looking for diverse suppliers, but their web site was outdated and in need of a makeover. That’s where we stepped in. Brilliant Ink provided a soup-to-nuts overhaul of the web site content, while web design partner Kennedy Consulting Services gave the site a sleek, new look.

From a content perspective, the revamped ... Read more »

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What’s All the Yammering About?

Have you heard of Yammer yet? Think of it as Twitter for business – it’s an online, information-sharing platform that enables employees across your organization to connect with each other.

Its popularity seems to be growing – according to an IABC study, of four fifths of study respondents who said their organization is using social media for internal communications, around 20 percent were already using Yammer.  Another 29 percent reported that they anticipate using it in the future. So if you haven’t heard much about it yet, just wait!

What exactly is all the yammering about? We’ve been doing a little research to find out how companies are using it and came across ... Read more »

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A Few of our Favorite Things: Mood Music

We recently came across a blog post about some of the best albums for beating writer’s block. I have to admit that I only know a few of the albums the blog author lists, but it got me thinking about listening to music when writing. Sometimes it can be helpful and sometimes it’s distracting, but if I’m working against a tough deadline or feeling a little scattered there’s nothing better than a little classical music to help me relax and focus. I thought I’d do an informal poll of my team to see if they like to listen to anything while working – here’s what they had ... Read more »

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Pharma Social Media Roundup

Earlier this week, I came across a wiki that documents examples of healthcare and pharmaceutical social media efforts. Surprisingly, the wiki has more than 400 listings. So, despite concerns about FDA guidelines, the pharma industry is getting involved in social media – albeit cautiously.

Here’s a quick roundup of some of the best examples we’ve seen of pharma companies’ social media efforts:

Last year, Johnson & Johnson launched the J&J Health Channel on YouTube, which features a regularly updated stream of health-related videos. The channel has more than 1,500 subscribers and has had over 118,000 channel views. People regularly comment on and rate the videos. Novartis created a social network for patients with ... Read more »
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Quote for the Day

“All you have to do is write one true sentence. Write the truest sentence you know.” – Ernest Hemingway

Regular readers of the Brilliant Blog know that we have a massive writer’s “crush” on Ernest Hemingway. Not only was he an incredible author, but he also has a great way of sharing his writing advice with others. I recently came across this quote, which really hit home for me. So often, I find myself sitting down to write and struggling to get started. But if you follow Hemingway’s advice and start with one straightforward and honest sentence, the rest just flows from there. It’s really that simple.

Want to read more about ... Read more »

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Think before you leap

It’s become apparent that companies can’t ignore social media. In fact, it seems companies large and small are finally realizing the power of social media to help them strengthen relationship with customers, employees and the general public. But before jumping in, it’s critical that companies think long and hard about which social media tools are most appropriate for their company, brand image and the audiences they’re trying to reach.

There are countless articles out there touting the benefits of Facebook and Twitter for businesses, and some that argue which is more appropriate. We touched on this topic in a post on the Brilliant Blog late last year, when we discussed whether ... Read more »

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\Who gives a f%*k about an Oxford comma, I've seen those English dramas, too.\

Serial comma drama

Recently, I’ve become obsessed with the band Vampire Weekend. They have a song called “Oxford Comma,” which refers to comma use in a list of three items – you can imagine why it would appeal like a word nerd like me! The song starts off with this lyric (WARNING: explicit language ahead): “Who gives a f%*k about an Oxford comma, I’ve seen those English dramas, too.”

Besides the fact that it’s an irreverent, catchy line, the song references a topic I’ve discussed with a number of clients recently. The whole issue of a serial comma – and whether it’s needed at the end of a series of words or phrases before ... Read more »

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Quote for the day

“I think we’re in the midst of a literacy revolution the likes of which we haven’t seen since Greek civilization.” — Andrea Lunsford, professor of writing and rhetoric at Stanford University

It’s a familiar refrain – young people are so reliant on technology and so comfortable with the short-hand language they use in text messages and e-mail that they just don’t write as well as the generations before them. We’ve even discussed it here on the Brilliant Blog. But a recent article in Wired magazine turns that assertion on its head.

The article highlights the findings of a five-year study conducted by Stanford writing professor Andrea Lunsford. Lunsford analyzed thousands of writing ... Read more »

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A few of our favorite things

For a communications agency like Brilliant Ink, collaboration is key. But because we are a virtual team, with colleagues dispersed across the country, we often rely on technology to help us stay connected. Here are a few of our favorite tools, and best of all, they’re all free or relatively inexpensive:

Instant messaging – Our team uses Yahoo! Messenger to have online discussions about a particular challenge we’re facing, to share links and to just check in throughout the day. Project management – For online project management, collaboration and file sharing, we use Basecamp. It’s a powerful and reasonably priced tool that allows us to set up project timelines, assign key milestones, ... Read more »
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The Brilliant Blog’s Greatest Hits

This month marks Brilliant Ink’s one-year anniversary. To celebrate our first birthday, we’re taking a look back at our top 10 favorite Brilliant Blog posts from the past year.

When did tactical become a dirty word? The very first post on the Brilliant Blog takes back the word “tactical.” Trend spotting for 2009 This post from January looks ahead at some key trends for 2009. So far, it’s right on track! Fun and games for work! A collection of writing-related quizzes provides a nice but useful break from the daily grind. Corporate speak is punishable by death, Parts 1, 2 and 3 There are so many over-used clichés we’d love to ban from all ... Read more »
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\The average American watches 3 hours of online video per month – up nearly 50% from a year ago.\

Little screen, big numbers

How many hours of online video have you watched in the past month?  One? Two? Five?

Online video consumption has skyrocketed. According to Nielsen, the average American watches 3 hours of online video per month – up nearly 50% from a year ago. There’s hardly a show on T.V. that isn’t accompanied by online “webisodes.” Nearly every large brand has some sort of online video promotion. New research shows that by 2017, monthly consumption of online video will be measured in exabytes (that’s a billion gigabytes, for those keeping track). And perhaps most interesting is the fact that one-third of people who watch a video online share it with friends, family ... Read more »

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A few of our favorite things

Since we’re heading into a holiday weekend, I figured I’d stick to a lighter topic for today. If you follow me on Twitter, you’ve seen me tweet about this site a few times before. It is most definitely one of my favorite things on the web…

The “Blog” of “Unnecessary” Quotation Marks is a simple yet highly entertaining site that documents blatant misuse of quotation marks. I’ll admit, I’m a word nerd, so these things always give me a chuckle. But trust me, take a look at this site when you need a bit of comic relief from your latest editing project — I especially love the commentary that accompanies each ... Read more »

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\Unlike fiction writing, business writing demands clarity, simplicity and brevity.\

“…but what I really want to do is write”

Here at Brilliant Ink, we’re often asked to develop executive communications – memos, company-wide emails, blog posts and the like. Frequently, executives prefer to develop initial drafts themselves and we’re brought in to edit and refine, which usually suits us just fine.

But every now and then, we encounter the executive who’s harboring secret fantasies of being a writer. Perhaps you know an executive like this – someone with great ideas and solid business acumen, but who’s also prone to flowery prose, cringe-inducing adjectives and rambling drafts that take way too long to get to ... Read more »

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\In 2007, press releases represented a $2.2 billion market.\

RIP press release?

I recently came across an astounding statistic – in 2007, press releases represented a $2.2 billion market. And that figure only covers the cost of distributing press releases through services such as PR Newswire. It doesn’t include the cost of writing and pitching services, which, with standard agency fees, could easily surpass that amount.

But in this age of social media, why is the PR industry continuing to rely on such a seemingly dated channel to distribute information? Bloggers and online journalists have asked us to reconsider the way we reach out to them. Bloggers want unique, targeted information that’s relevant and interesting to their readers, and press releases, which are ... Read more »

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Quote for the Day

“My boarding pass has a huge headline saying ‘Continental.’ The flight attendant said, ‘Thank you for flying Continental.’” – Passenger on Continental flight 2816

Earlier this week, 50 passengers were stranded overnight on a Continental Airlines flight bound for Minneapolis. Due to severe storms, the flight was diverted to Rochester, Minnesota – just 80 miles from Minneapolis. Then, for reasons that remain unclear, passengers were forced to stay on the grounded plane for six hours. They were not allowed to leave the plane and enter the terminal, much less take a bus to their final destination. I shudder to think what it must have been like – trapped on a small ... Read more »

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Musings on Corporate Memos

Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!

The blog post referenced a topic I tweeted about a few weeks ago – how to write an effective corporate memo. It’s surprising that companies still use this seemingly old-school tactic, but the fact is, many still do. If you’re tasked with writing a corporate memo, take a look at this article from the Ragan blog for some great pointers. And, keep the basics in mind – use clear, simple language, avoid jargon and always keep your desired outcome in mind.

What are your tips for writing a great corporate ... Read more »

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Friday Favorite Words

Happy Friday! Hope you enjoy our latest and greatest Favorite Words:

Arcane – known or understood by only a few Sanctimonious – hypocritically religious or devout Assimilate – to become absorbed into the culture or behaviors of a group Galvanize – to stimulate into sudden activity Slog – a long, tiring walk, or laborious work

Thanks everyone for submitting your favorite words – please keep ‘em coming and we’ll keep on sharing! Add yours to the Comments below and we’ll feature them in a future post.

Have a great weekend!

@lizkelly

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Extra, extra!

I recently came across a site called Newspaper Death Watch – devoted to chronicling newspaper closings across the country and documenting how the industry is changing to survive. A brief perusal of the site raises dozens of questions – what is the future of news reporting? What’s going to happen to all of these brilliant reporters laid off when their paper shuts down? How can newspapers remain relevant?
Every day, there are countless articles, blog posts and Twitter discussions on this topic. David Brewer of the Poynter Institute recently theorized that in the future, news reporting may come via real-time one-line tweets. Another article describes the New York Times’ research ... Read more »

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Favorite Words Friday

Happy Friday! Here is our latest collection of Favorite Words:

Unflappable – not easily upset or confused Soiree – an evening party Sartorial – referring to a style or manner of dress Plethora – overabundance, excess Obtuse – lacking intellect, or difficult to comprehend

Be sure to share your favorite words in the Comments below and we’ll include them in a future post.

Have a great weekend!

@lizkelly

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Favorite Words Friday

I’m wrapping up a fantastic week in New York City, but before I head back to the west coast, I wanted to share the latest installment of Favorite Words. We’ve gotten some great new submissions in the past few weeks – please keep them coming!

Caveat – a modifying or cautionary detail Sobriquet – a nickname Visceral – dealing with crude or basic emotions, or characterized by instinct rather than intellect Atwitter – exciting (I’m seeing this one vastly overused in headlines of articles about Twitter) Vagary – an extravagant notion

Please add your favorite words to the Comments below and we’ll feature them in a future post.

Have a great weekend!

@lizkelly

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A few of our favorite things…

Earlier this year, we featured a section called “A few of our favorite things” in Brilliant Ink’s monthly e-newsletter. We’re going to revive that theme to regularly share some of our favorite web sites, books, resources and other random goodies here on the Brilliant Ink Blog. So here is the first of a few of our favorite things…

If you follow me on Twitter, you may have noticed that I’ve posted a lot of tweets lately about how to pitch effectively. This is such a fundamental part of our industry, yet people (myself included!) continue to struggle with how to attract the interest of a reporter.

One of the best resources out ... Read more »

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Generation whine?

Recently, I came across a couple of blog posts that point to a troubling trend. The first piece documents an email exchange between a PR agency hiring manager and an intern candidate. The candidate, a recent college graduate, strongly disagreed with the hiring manager’s feedback on her performance on the agency’s writing test, and even copied the agency’s senior-most leaders on one of her angry emails. In the second piece, an intern who quit her summer position with an ad agency chose to chastise her former employer on a local industry blog.

Perhaps these are isolated incidents and do not point to a broader trend. But I’ve had countless discussions with ... Read more »

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Favorite Words…Thursday

Since those of us in the U.S. will be celebrating our independence tomorrow, we’re sharing this week’s Favorite Words a day early. Enjoy and please add your latest favorites to the Comments below.

Zeitgeist – the spirit of the time Complacent – self-satisfied Profligate – shamelessly immoral, wildly extravagant Ostentatious – intended to attract notice Ebullient – overflowing with enthusiasm, high-spirited

Happy 4th of July, and enjoy the long weekend. I know I will!

@lizkelly

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Favorite Words Friday

After a brief hiatus, Favorite Words Friday is back. We’ve got some good ones this week and I hope you’ll add to our stash by listing your favorite words in the Comments below.

Lugubrious – mournful, dismal
Panache – a grand or flamboyant manner
Dearth – an inadequate supply
Foible – a minor weakness or failing of character
Elocution – a person’s manner of speaking in public

I have to give a special shout-out to my mom for the last three submissions – thanks, Mom!

Have a great weekend!

@lizkelly

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Quote for the day

“While social media sites are both a source of unfiltered information and a venue for public discussion, we still look to CNN, the BBC and their ilk to add context and meaning to this flood of data. And when they fail us, we demand more of them.” – Pete Cashmore, Mashable

I’ve spent this week completely absorbed in the aftermath of Iran’s presidential election and the role social media has played. When the government began cracking down on foreign reporters, people inside and outside Iran turned to Twitter to get and share information about what was happening. And when CNN failed to prominently cover the protests, the Twitter community spoke ... Read more »

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Favorite Words Friday

Happy Friday! Just when I thought we’d exhausted our list of favorite word submissions, several more rolled in! Please keep them coming and we’ll keep sharing our favorites.

Pugnacious – argumentative, contentious Paragon – a model of excellence and perfection Inconsequential – insignificant, trivial Blithe – joyous, cheerful Promontory – a high point of land Exculpatory – clears from alleged fault or guilt Preceptor – instructor, teacher Pedantic – narrow, ostentatious on one’s learning Inculcate – teach persistently Salubrious – healthy, promoting well-being

Please tell us your favorite words in the Comments below and we’ll include them in a future post. Have a great weekend!

@lizkelly

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Quote for the day

Here’s a quote for the day from Edward R. Murrow, one of the greatest journalists of our time. Although he said this decades before the age of Web 2.0, Facebook, Twitter and video news releases, his words still ring true – perhaps now more than ever.

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.” — Edward R. Murrow

No matter how technology changes our job, the core of our work remains the same – translating our client’s business goals into key ... Read more »

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Friday Favorite Words

It’s Friday y’all, and by now, you  know what that means – time for more of your favorite words. Our list of contributions is dwindling – I know you have more favorite words, so please keep your suggestions coming. In the meantime, here’s our latest list:

Nudnik – person who is a bore or nuisance Abscond – to depart secretly Passacaglia – an old Italian or Spanish dance tune Metamorphosis – a complete change of form (literal or figurative) Promenade – a stroll or walk, or an area used for strolling Chichi – frilly, trendy Gubernatorial – pertaining to a governor (this one’s just fun to say) Quixotic – foolishly impractical, impulsive Inscrutable – difficult to fathom or understand Flibbertigibbet ... Read more »
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\While there’s no question that communicators must think differently, there are plenty out there who believe in the future of our industry.\

Certain death? I don’t think so…

There’s been a lot of talk lately about the death of PR. And while there’s no question that we as communicators must think differently, there are plenty out there, myself included, who believe in the future of our industry. So, how can we prove the naysayers wrong and ensure PR continues to thrive?  To me, it boils down to two things:

Take time to listen. Too often, we are focused on communicating to our audiences, instead of listening to their wants, needs and concerns. Many of the tools we’ve come to rely on to reach our audiences – social media in particular – can also be used to gather feedback. Listen ... Read more »
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\Genius is the ability to reduce the complicated to the simple.\

Quote for the day

One of my favorite quotes is: “Genius is the ability to reduce the complicated to the simple.” – C.W. Ceran

To me, this sums up what makes a great writer – to be able to take a complex idea and translate it into a story that is both interesting and readable. In our Brilliant Ink writing workshops, we spend some time talking about how this basic concept can vastly improve your writing.

There are three ways to keep your writing simple:

Include only the most important information. As communicators, our clients (whether internal or external) usually think every piece of information is important and worthy of inclusion. It’s our job to sort through ... Read more »
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Favorite Words Friday

It’s time for Favorite Words Friday – holiday weekend edition! Since we’re heading into Memorial Day weekend (and the official start of summer!), I thought I’d include words that relate to what I’ll be doing and how I’ll be feeling this three-day weekend.

•    Repose – peace, tranquility
•    Harmonize – to bring into harmony or agreement
•    Gambol – to dance and skip about in play
•    Somnolent – drowsy
•    Mellifluous – flowing sweetly or smoothly
•    Indolent – lazy, inactive
•    Jollification – merrymaking, revelry
•    Badinage – light, playful talk
•    Gadabout – one who roams about in search of amusement or social activity
•    Satiety – ... Read more »

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Favorite Words Friday

Wow – what a week. I don’t know about all of you, but it’s been a long one here at Brilliant Ink. Before we unwind with a glass of wine, it’s time for some Favorite-Words-Friday fun. So, here are 10 of our favorite words that we never have enough opportunity to use. As always, please be sure to leave your suggestions in the Comments section below.

Feckless – weak, irresponsible Malapropism – an act or habit of misusing words ridiculously, especially by the confusion of words that are similar in sound (Joey from Friends was notorious for these – e.g. “a moo point – like a cow’s opinion”) Jezebel – a morally unrestrained ... Read more »
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Organized Twitter chats – the wave of the future?

The frog design blog recently gave Brilliant Ink a nice-shout out, highlighting some research we did exploring how companies are using organized Twitter conversations as a tool to connect with customers.

Our research found that while smaller companies are taking the lead, large companies are beginning to recognize the power of Twitter. Last month, Pepsico hosted #PepTrends, an organized conversation around global trends. And Fast Company’s Marcia Connor hosts #lrnchat – a weekly 90-minute discussion about learning through the use of social media.

But our research also uncovered what NOT to do. Landrover hosted and promoted a hashtag conversation – #LRNY – to build buzz about their newest Landrover. To get things ... Read more »

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Favorite Words Friday

Here we are at the end of another week, and you know what that means – Favorite Words Friday! The suggestions keep pouring in so we’ll keep this going as long we continue to get new ideas. A special thanks to our blog readers and Twitter followers for the great submissions.

•    Nebulous – indistinct, vague
•    Smooch – in addition to kiss, it can also mean a smudge or smear
•    Kerfuffle – disorder, commotion (a personal favorite)
•    Malarkey – exaggerated or foolish talk
•    Caper – leap or skip, also slang for an illegal act
•    Bailiwick – a person’s area of knowledge or authority
•    Cacophony – ... Read more »

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Favorite Words Friday…er, Sunday

Yes, it’s Sunday, but it’s been one crazy week.  I hope no one is sick of Favorite Words Friday yet, because I keep getting great suggestions. Here are the latest favorites for your vocabulary-enhancing pleasure. Leave me a comment below if you’d like to add a word. Next installment to occur on a Friday, I promise!

· Paroxysm – a fit, attack, or sudden increase or recurrence of symptoms

· Copacetic – ... Read more »

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Quote o’ the Day

“Stop buying stupid products or deficient services—or buy the better product or service from a competitor. Also: tell them that their stuff sucks—and tell your friends. Social networks are a great new platform to create some momentum. Naturally, there is also a personal way: become a missionary for innovation…the world of business needs positive change more then anything else—so be the change (as Gandhi said).”

– Hartmut Esslinger, founder of frog design, on what customers can do to encourage companies to develop more innovative products and services.

This quote was drawn from an interesting interview, in which Hartmut discusses, among other things what he thinks are the top 10 best and worst ... Read more »

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Favorite Words Friday

We’re barely squeezing this one in under the wire today, but hey – it’s been one of those weeks. For your reading pleasure, here are 10 more Favorite Friday words. If you have a favorite word, leave it in the comments below.

Wretched – deeply distressed or unhappy Holler – to shout or yell (a favorite word for us Southern gals) Evocative – tending to call forth or summon Bloviate – to speak at some length bombastically or rhetorically Apotheosis – the glorification of a person or thing Equanimity – the quality of remaining calm, undisturbed Cavalcade – A procession of horsemen or carriages OR a sequence of events Ruminate – to turn something over in the mind, meditate Portmanteau – ... Read more »
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Favorite Words Friday

You may have noticed that we’re big fans of hopping up on our soapbox to proclaim the importance of communicating simply, clearly and concisely. This is solid advice from a business perspective, but one of the drawbacks of business writing is missing out on all those fantastic, obscure and quirky words that are virtually impossible to work into the average sentence. I thought it would be fun to create a blog post celebrating these favorite, seldom-used words, so I asked some friends to weigh in.

Who knew this would be such a hot topic? I got so many great responses that I’ve decided to make this a regular Friday blog ... Read more »

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\How can anything possibly 'pre-exist'? It either exists, or it doesn’t.\

Semantic Antics

It’s time for my semi-regular gripe about abuse of the English language. The phrase that’s currently driving me nuts is “pre-existing condition.” We all know that this is a term used by the health insurance industry to justify denying health coverage, but have you ever thought about what it really means? How can anything possibly “pre-exist”? It either exists, or it doesn’t. Seems to me that “pre-diagnosed condition” would be a more accurate description, but what do I know?

Unless you’re in the managed care industry you probably won’t have ... Read more »

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\English is a funny language; there are almost always two or more words that mean the same thing.\

Quote o’ the Day

“English is a funny language; there are almost always two or more words that mean the same thing. Usually, one will tend to be longer and more vague, like ‘civilized,’ and the other will be shorter and more direct, like ‘polite’ or ‘nice’ or just ‘good.’ As a general rule, people trying to dress up their ideas in showy clothes go for the longer, vaguer words – which is why the idea itself can be weakened. Use indirect language to express yourself long enough, soon even you will not be able to say exactly what it is you mean! When you have a ... Read more »

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Five Great Ways to Use Twitter for Business

“I don’t get it.” I must have heard this a dozen times when I tell people I’m a newly-converted Twitterholic. I can understand the sentiment – the official Twitter intro video compares the 140-character tweets to Facebook status updates, which isn’t how I use Twitter at all. And have you seen Jon Stewart’s diatribe about Twitter? It probably sums up how a lot of people feel – like I said, they don’t get it.

I love Twitter so I feel like it’s my duty to tell people of ... Read more »

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My new favorite blog

While reading the comments in response to a great little blog post about grammar from the Atlanta Journal-Constitution (thanks, Mom!), I discovered a reference to what could be one of the best blogs out there: the “Blog” of “Unnecessary” Quotation Marks. If you understand the abuse of quotation marks in the previous sentence, then you’ll probably appreciate the blog.

I’m still perusing it, but so far the entry for March 23 is my favorite. Look closely for  the ”alarm sounds like” reference. Simply fantastic!

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\45 percent of CMOs say they are spending more time managing their agencies than just two years ago.\

Quote o’ the Day

“…45 percent of CMOs say they are spending more time managing their agencies than just two years ago. Only 21 percent of respondents say they are getting the best work from their agencies.” — Todd Wasserman of BrandWeek, citing a study indicating that many marketers are not fully satisfied with their agencies.

Thanks to Alison for flagging this story for us!

Further reading: Study: 45% of CMOs See Agencies as Time Sucks

Twitter: @lizkelly

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\Work is something we do, not a physical location.\

Five Reasons Why the Virtual Agency Makes More Sense than Ever

The concept of a virtual company – one without traditional shared office space – has been around for years. While there’s nothing new about the idea, there are more reasons than ever that a virtual structure can benefit communications agencies, their team members and their clients.

Low overhead. In a lousy economy, every dollar counts. Virtual agencies save enormous amounts of money by eliminating many traditional office costs, such as real estate leases, large equipment and office personnel. Unless they’re complete crooks, they’ll pass these savings on to their clients. No geographic limitations. In a knowledge-driven business, does it really make sense to hire people based ... Read more »
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Corporate Speak is Punishable by Death, Part 3

Remember our top 10 list of words to avoid like the plague? We’ve added two more, and we’re taking suggestions. Check out the latest words to make the list:

“Ask” as a noun. I’ve now heard multiple people abuse the word “ask” on more than one occasion, which leads me to believe that this might be the start of a horrifying new trend. Here’s an example: “What’s our ‘ask’ of the client?” There’s a perfectly good word that serves the same purpose: “question.” Use it. Execute. There’s too much violence in the world already – business people don’t need to contribute to it by “executing” plans. By the way, in case you accuse me of ... Read more »
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Building business relationships

Happy Friday, all! We were featured in an article about building successful client relationships on the Mopwater PR + Media Notes blog, and we just had to share.

Check it out: Post Networking: How to Build a Business Relationship Online

Twitter: @lizkelly

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10 Tips for Brighter Business Writing

Have you noticed that everyone thinks he/she is a good writer? Even if you’re a naturally talented, brilliant writer, a refresher on the basics never hurt anyone. We assembled the 10 tips below for a recent workshop with small business owners – check ‘em out: 

1.       Know your audience. The better you understand them, the better you’ll communicate with them.

 

2.       Proofreading is a must. Never send an important email, post a blog entry or finalize a document for ... Read more »

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Me, Myself and I

In case you missed it, a recent a NY Times editorial took President Obama to task for his incorrect use of the word “I” when he really should have been using “me.” It turns out that even the Harvard-educated can have an occasional grammar malfunction – how refreshing for my own non-Ivy League ego!

In case you’re similarly pronoun-challenged, here’s a quick refresher on when it’s appropriate to use “me,” “myself” and “I”:

Choose ”I” when you’re the subject of a sentence: “Michelle and I are honored to have you join us.” Choose ”me” when you’re the object of the sentence: ”Being here means a lot to Michelle and me.” Use “myself” for emphasis or clarification: “I’ll do it myself” or “I was ... Read more »
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National Grammar Day!

I can’t believe I almost missed a most important occasion - National Grammar Day! Many thanks to Ann for notifying me of the event just in time for me to blog about it before it’s over. Check out the Society for the Promotion of Good Grammar for their awards to the U.S. city and celebrity with the worst grammar. I can’t tell if this is a post from last year or this year, but either way it’s still funny. Their website also has links to several other blogs about grammar.

Happy Grammar Day!

Twitter @lizkelly

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Drowning in content

I haven’t updated the Brilliant Blog in several days, and there’s a reason for this: I’m absolutely drowning in content. There’s my Yahoo! home page, customized with all my daily headlines. Then there’s Twitter – I’m following several interesting people who seem to have plenty of time to post links to all kinds of fascinating but time-consuming web content. Over the past week, I’ve distracted myself with nightmare X-rays, a cool animation of flight 1549 (which landed in the Hudson in January), and a countdown of the top 50 business schools – none of which has any real relevance to me.

Add to this my multiple ... Read more »

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A Refresher on Email Etiquette

We all have our pet peeves – for example, everyone knows how I feel about corporate speak. Here’s another one to add to the list – bad email etiquette. Why is it that some of the warmest, intelligent, most articulate people I know construct some of the coldest, illegible emails?

Yes, I understand you’re busy. We all are. But there’s no good excuse for sending emails that come across as frantic, sloppy or downright rude. The good news is that there are a few easy, simple things you can do to make your emails more readable and personable. A few suggestions:

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\Marketing teams don’t spend all day thinking about how to motivate employees, but the internal communications team does.\

Advertising Discovers Internal Communications

BrandWeek recently published an article detailing how Pepsi unveiled its latest ad campaign to its employees first. The article is full of interesting tidbits about how the marketing team “invertised” (their term, not mine) to employees via nifty posters, webcasts and a photo contest. What’s missing is any mention of the internal communications team that was surely involved in the effort and will continue to toil away at motivating employees long after everyone has moved on to the next campaign, and probably with little recognition.

So it goes for the internal communications team. Well, not always, but I did have a ... Read more »

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Mad About Twitter

Want to know my favorite Twitter discovery of late? All my favorite characters from “Mad Men”have Twitter accounts. Peggy Olson, Betty and Don Draper, Roger Sterling and even wanna-be novelist Ken Cosgrove can be found online tweeting about advertising, household chores, saucy new secretaries and all other aspects of the fictional 1960s world they inhabit.

Here’s where the story gets more interesting: the characters are maintained by fans of the show, not AMC (the network that airs Mad ... Read more »

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\The one incontrovertible truth about this era: Only creativity and aggressive innovation  – in the face of hardships and layoffs and seriously tough choices – will fuel a turnaround.\

Quote for the Day

“The one incontrovertible truth about this era: Only creativity and aggressive innovation  – in the face of hardships and layoffs and seriously tough choices – will fuel a turnaround.” — Robert Safian, Fast Company editor

The latest issue of Fast Company includes their annual list of the most innovative companies - a refreshing burst of inspiration in comparison to the relentless barrage of miserable news we’re receiving everywhere else.

You may have noticed that the Brilliant Blog hasn’t tackled the grim economic situation we currently face, and that’s no accident. First, there are plenty of people who are already dissecting the situation to death, so there’s no need for me to pile on to it. But more importantly, fear creates ... Read more »

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Short and sweet

In honor of the Facebook 25 Things lists, here’s a great collection of 25 tips for keeping your writing concise, courtesy of Poynter Online: 25 Non-Random Things About Writing Short

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\If we don’t have something original to say, we won’t.\

Quote for the Day

“There’s a phrase in the culture, ‘we need to take note of,’ ‘we need to weigh in on.’ That’s going away. If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.” — Newsweek editor Jon Meacham on why the magazine is planning to shift its layout and content to focus on commentary and in-depth analysis vs.  attempting to cover current events

The new format launches in May. Further reading: Newsweek Plans Makeover to Fit Smaller Audience

Twitter @lizkelly

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Tips on web and blog writing

Here’s a great article with a few suggestions on how to write for the web – including one from yours truly: Web Writing Tips from Pro Bloggers and Internet Writers

Twitter: @lizkelly

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Quote for the day

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin

Happy birthday, Mr. Darwin, and two snaps in agreement.

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Has the web killed complete sentences?

Maybe. Don Reisinger, a CNET blogger, discusses how the internet is destroying his ability to communicate clearly, and introduces a few new shorthand terms I wasn’t familiar with, like “FTW.” I also learned how to pronounce LMAO (hint: sounds like a deceased Chinese leader).

Further reading: How the web is killing my ability to communicate

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\In business, as in life, most things are rarely so cut and dry.\

A voice of reason

Seen any of the recent media stories ripping into banks who accepted federal bailout money, then turned around and paid out huge bonuses or threw lavish parties for their executives? In business, as in life, most things are rarely so cut and dry, and it turns out this may be the case for Wells Fargo, one of the recent recipients of media scorn.

The company took out full-page ads in Sunday’s New York Times and Washington Post to reject the notion that a planned trip to Las Vegas (now cancelled) was wasteful and a blatant abuse of taxpayer money. In doing so, Wells Fargo CEO John Stumpf rightly pointed out that the trip, ... Read more »

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\Here’s my two character response: NO.\

Should all communications be 140 characters or less?

Here’s my two character response: NO

A few weeks ago, I came across a Wired article from last fall that announced the death of the blog, which really got under my skin. Here’s a taste:

· “The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook or Twitter.”

· “Twitter – which limits each text-only post to 140 characters – is to 2008 what the blogosphere was to 2004.”

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\Do you think in pictures, words or sounds?\

Friday fun and games

Do you think in pictures, words or sounds? Just for fun, here’s a brief quiz that will give you the answer: Quiz: How does your mind work?

Surprise, surprise – I’m a verbal thinker. Go figure. Happy Friday!

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\The prose drips off the tongue like peanut butter.\

Quote o’ the day

“The prose trips off the tongue like peanut butter.”

– Former SEC Commission Chairman Arthur Levitt describing the language used in fund prospectuses. This quote was from a speech Levitt gave in 1997, and despite his criticisms, I think most people would agree that the average fund prospectus is still barely decipherable. We’ll give Mr. Levitt points for calling attention to the problem anyway, plus a bonus pat on the back for a funny quote.

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Back to basics

I’ve been writing a lot about social media and marketing/communications trends, so I think it’s time to step back and revisit the topic that gets me fired up the most: writing skills. I recently came across a somewhat dated but still relevant article about how the need for speed in business leads to communications riddled with corporate speak, typos and nonsensical language. Here’s an example:

“’It is my job to ensure proper process deployment activities take place to support process institutionalization and sustainment. Business process management is the core deliverable of my role, which requires that I identify process competency gaps and fill those gaps.’  Translation: I’m the training director.”

The author of the ... Read more »

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\Maybe part of the problem is that no one can agree on a definition of social media.\

The Social Media Divide

Working with clients across a variety of industries, it’s been fascinating to see how companies are responding to social media/marketing tools and trends. The differences are vast and telling:

· Multiple contacts at pharmaceutical companies have said how difficult it is to use the most basic online activities to promote their products. Corporate blogs are considered too risky, and one contact told me that it took months to secure approval from the legal department just to issue an online media kit.

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All a-Twitter

I was planning to use this blog entry to link to a guide with Twitter-related resources, but I just realized I was about to do something that has been annoying the heck out of me lately – assume that everyone reading already knows exactly what Twitter is in the first place. If you’re currently alive and read any online content, you’ve probably heard of Twitter by now, but one of the main issues I have with the social media revolution is that it’s happening so fast that no one can slow down and actually do some basic education about these new tools and how to use them.

So here goes: Twitter ... Read more »

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Learning from our leaders

If you’re not familiar with Poynter Online yet, you should be. It’s absolutely one of the best resources on the web for media news, suggestions on journalistic style and writing tips. I recently read an interesting analysis of the inaugural speeches of Lincoln, Kennedy and Obama, and the techniques each used to draw listeners in, build momentum and deliver a dynamic close. It’s all good food for thought than can be applied to other forms of speechwriting. My only complaint? I found two typos in the article and I wasn’t even looking for them. I expect better from  an article written by a journalist!

For further reading: What Inaugural Speeches Can Teach Writers

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\You can’t change the inevitable effect of digital platforms on your business; you can, however, take comfort in the fact that online communications is self-correcting.\

New rules of engagement

I’m catching up on some long overdue industry reading, and just came across this fantastic column in PR News, which provides a nice summary of why the PR industry needs to stop partying like it’s 1999 and embrace the new rules of engagement. Here’s a taste:

“If you are still dwelling on the fear that your brand will be demolished by the rules-don’t-apply style of modern communications, then you’ve missed the point entirely. You can’t change the inevitable effect of digital platforms on your business; you can, however, take comfort in the fact that online communications is self-correcting. If there is no truth in something, it usually fades. The best safeguard is a ... Read more »

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Trend Spotting for 2009

For better or worse, the internet has spawned a host of “experts” who are only too happy to gaze into their crystal balls and predict the future for us. I’ve been sifting through all kinds of predictions from authoritative and not-so-authoritative sources, and have compiled a few I like. 

· “Social software is going to permeate everything,” says Mike Speiser, managing director of Sutter Hill Ventures, a Bay Area venture capital firm. This means developing social networking strategies to embrace consumers AND help employees share ideas more ... Read more »

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Words come to life

Just for fun, here’s a cool collection of images of words that visually depict their meaning (by way of the Daily Dish): http://www.behance.net/Gallery/Type-as-image/142738

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\The problem here is that the company generally doesn’t recognize that they’re in a conversation.\

What not to do with your online community

Just found a great article on the CIO site, which details common mistakes companies make when building online communities. Money quotes:

“Actually, the problem here is that the company generally doesn’t recognize that they’re in a conversation. They think of the online community as part of a ‘marketing message,’ which has a defined target audience, on-point theme, and so on. All of which can and should be controlled by a marketing department. And which completely misses the point of community.” “Companies sometimes imagine they’re using social networks or online communities to engage their audience. But the scope of their community involvement is to put the software in place and then, on an ... Read more »
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Blogs in print?

Well, this is interesting. The NY Times published an article today about a Chicago start-up called The Printed Blog, which plans to publish user-generated content in a print version and distribute it free in large cities. The company would make money by selling highly targeted advertising space to local businesses.

It’s an interesting concept, but I don’t know if I’m on board. One of the advantages of blogs is their immediacy – if I’m waiting to read about a topic in the newspaper, then I may as well go out and buy a copy of a newspaper. It also sounds complicated: “Users will eventually be able to log on to its site, theprintedblog.com, to ... Read more »

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\The immediacy of Twitter lends itself to breaking news, but is really just the beginning.\

Did Twitter Break the US Airways Crash Story?

A lot of people seem to think so. Here’s an interesting blog posting about the topic. I, too found out about the crash via Twitter – minutes before taking off for Chicago, no less. The immediacy of Twitter lends itself to breaking news, but is really just the beginning – I immediately started searching for more in-depth stories, as I’m assuming most people did.

Further reading: Social Media’s Role in US Airways Crash

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Quote for the Day

“In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things – some celebrated but more often men and women obscure in their labour, who have carried us up the long, rugged path towards prosperity and freedom.” – President Obama

Full text of the inaugural speech here.

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Here’s to big dreams

In honor of Martin Luther King, Jr., here’s a link to his most famous speech, both text and video. Even simply reading it on the page, it’s a fantastic speech that never fails to give me chill bumps. Here’s to big dreams, courage and the relentless march of progress:

I Have a Dream

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What will you miss from newspapers?

According to Seth Godin, not much:

http://sethgodin.typepad.com/seths_blog/2009/01/when-newspapers.html

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Quote for the day

“As a communicator, hitting the notes is only part of the story, of course.” – Bono

I can’t help but digress a bit from my normal topics to give a little blog love to my favorite musician/philanthropist/celebrity, Bono. He wrote an op-ed for the NY Times earlier this week about Frank Sinatra and the way he lived his life. Here are a couple more choice quotes – link to full column is below:

“In the mist of uncertainty in your business life, your love life, your life life, why is Sinatra’s voice such a foghorn — such confidence in nervous times allowing you romance but knocking your rose-tinted glasses off your nose, if ... Read more »
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\Once an idea has gained traction, it’s hard to stop the momentum.\

A new age of transparency

The Brilliant Blog is not a place for political commentary. We’ve got lots of opinions about politics, but we try to maintain a rigorous separation between business and state here. That said, I’d be doing a disservice if I didn’t write about President-elect Obama’s website, www.change.gov, which represents a revolutionary step toward transparency like we’ve never seen from our government. If you haven’t yet perused the site, here’s a taste:

A list of every meeting the transition team is conducting with outside groups, including dates and times, along with copies of documentation provided to the team and the option to submit your own comments and ... Read more »
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Quote for the day

“This may be more of a hope than a prediction, but I’d like to see more marketers empower employees across the company to be content creators.  If I’m a fan of a car company, I want to hear from designers, engineers, assembly line workers, sales, you name it. Have them participate in a group blog network, or on Twitter, whatever, the platform doesn’t matter so much, it is the passion of the people that work for the company that really make the brand. Push that passion out to the consumer in an authentic manner and you’ll create fans.” – Rick Liebling, blogger extraordinaire, on social networking and content marketing trends for ... Read more »

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\PR is all about generating attention for your product or brand.\

Fellow haters of bad press releases – unite!

PR is all about generating attention for your product or brand, so you have to hand it to the folks at www.YourPitchSucks.com. They definitely picked a company name that reporters want to write about, as evidenced by the recent coverage they’ve received in the Wall Street Journal, Brandweek and Inc. At the website, you can submit your pitch for free and a “community of PR professionals” will review it and edit it for you. They’ll also help craft the pitch for you for a fee. I’m not sure who the actual PR professionals are or what their credentials are, but I just had an idea – for a future post, I’ll submit the crappiest pitch I ... Read more »

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\If we let it, the medium will overtake the message. We can’t let it.\

The Internet Revolution, Part II

Last month I tackled the topic of how the internet has irrevocably changed the way we get our news, and I promised to address its effect on business communications. It can be hard to spot trends when you’re in the midst of them, and predictions are tough when everything seems to be changing on a daily basis. That said, I managed to come up with a few musings on the topic (surprise, surprise).

· Business communications needs to embrace new rules for web writing – ... Read more »

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\Reading is a brilliant tool for self-expression.\

Quote for the day

“Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.” – Gene Fowler

This quote kicks off an article that provides several helpful tips for beating writer’s block and other obstacles to putting pen to paper. Gene Fowler was a journalist who was apparently known for his many anecdotes and witticisms.

Further reading: 10 Effective Productivity Tips for Writers

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More e-book hype

Here’s another article from the NY Times breathlessly hyping the wonder of the e-book. I still don’t buy it. I can’t imagine why anyone would want to lug around one more electronic device, or curl up on the sofa with a radiation-emitting ”book.” The article does mention that many people are using new applications on their iPhones to read e-books, which makes more sense. Still, this sounds like a commuter phenomenon more than anything else.

OK, I’m off my e-book soap box just in time to ring in a new year. 2008 has been one heck of a ride in more ways than one. Here’s to success, health and happiness in 2009!

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First newspapers, next books?

With the increasing popularity of online news sources and the slow, downward spiral of newspapers, can we assume that online content is about to kill print books, too? A lot of people think so, thanks to the success of Amazon’s electonic book, Kindle. At the end of November, Amazon was apparently telling customers it would take 11-13 weeks to fulfill orders, and a recent entry posted on Paper Cuts, a NY Times blog about books, proudly stated that “2008 may be remembered as the year that e-books finally caught on.”

I’m a proponent of adapting to new technology and staying abreast of trends, but with all due respect, I’m not buying it (the hype or ... Read more »

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\I confess that I’ve contributed to the downfall of the newspaper. I’ve been reading my news online for years.\

Read all about it

It’s now official: the internet has surpassed all other media except television as a main source for national and international news, according to the Pew Research Center. For younger generations, the internet is in a dead heat with television as a main source of news. Check it out:

Internet Overtakes Newspapers as News Source

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Happy Holidays!

We’re taking a bit of break this week at the Brilliant Blog so we can spend time with family, stuff our faces and recharge our batteries in preparation for the coming year. We’ll be back next week. Happy holidays to all!

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Web writing made easy

Here are some great pointers on how to write for the internet. I found point #7 particularly interesting, as search engine optimization is all the rage right now. I think the key is to first think about your business and your potential customers – how do they find you now? If internet searches are yielding lots of business for you, then you may want to incorporate more search-friendly terms throughout your site. But don’t let search parameters dictate the content – it can make the language on your site clunky and confusing to visitors.

How to write successfully for the web

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Fun and games for work!

Every now and then you need a break from work, and the Brilliant Blog is here to help. We’ve rounded up three fun quizzes, and best of all, they actually have educational value.

Quiz #1: The 25 Most Commonly Misspelled Words

Courtesy of Businesswriting.com, this quiz will help you find out whether or not you can actually live without “spell check.”

Quiz #2: “Eats, Shoots and Leaves” Punctuation Game

If you’ve heard of this popular book by Lynne Truss (which I ... Read more »

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Another rule to break

Much like “Web site,” the AP Stylebook dictates that the word “Internet” should be capitalized. This seems just as outdated as capitalizing the “W” in “web site.” I’m all for following rules, but every now and then the rules need to be adapted to common usage.

A proper noun names a specific person, place or thing, and by those rules, “Internet” should technically be capitalized – there’s only one, after all. That said I still find it distracting to see it capitalized. For reader-friendliness, I would choose “internet.”

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More evidence that “green washing” can backfire

According to a recent survey conducted by the Consumer Electronics Association and reported on by The New York Times, more than 50 percent of consumers think companies overstate the environmental friendliness of their products in order to sell more, a practice sometimes referred to as “green washing.” The study also found that 38 percent of consumers were confused by eco-friendly messages attached to various electronic products.

There are important lessons here for communicators interested in green messaging:

· Don’t aggressively promote the “greenness” of your company unless ... Read more »

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Do people really want to be Facebook friends with your brand?

It depends on your brand. That’s my answer, although a recent NY Times article takes a more skeptical tone. The article examines Procter & Gamble’s social advertising efforts in support of two products: Tide and Crest Whitestrips. While the Facebook promotion of Crest Whitestrips yielded 14,000 fans, P&G offered thousands of free movie promotions to sweeten the deal, which makes you wonder if its success had to do with getting free stuff vs. the excitement of white teeth. The Tide promotion was less successful – in response to the “America’s Favorite Stains” campaign, which invited readers to share their “favorite places to enjoy stain-making moments,” only 18 people had responded after 11 months.

Well, duh! Does this seem surprising? Who posts ... Read more »

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Quote for the day

“Reading is a brilliant tool for self-expression.” — Honor Wilson-Fletcher, director of the National Year of Reading campaign

This came from a recent BBC news article, which stated that nearly half of all men and one-third of women have lied about what they have read to try to impress others. This seems pretty risky to me – what if you get busted?

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\A business blog should be true to the author while also reflecting the goals and focus areas of the business.\

How to be a successful blogger

Here’s an interesting article about common traits of successful bloggers. Some of these may be difficult for businesses to embrace, but I think the key takeaway is authenticity. A business blog should be true to the author while also reflecting the goals and focus areas of the business.

Nine Little Known Traits of Successful Bloggers

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\I confess that I’ve contributed to the downfall of the newspaper. I’ve been reading my news online for years.\

The Internet Revolution, Part I

Earlier this week Tribune Company, owner of the Chicago Tribune and the L.A. Times, filed for bankruptcy. The news immediately took me back to 2001, when I worked on communications for the merger of Tribune Company with Times-Mirror, then the L.A. Times’ parent company.

It was the most important project I’d ever worked on, and I took it very seriously. I remember rushing down Michigan Avenue on foot, clutching a disc with files to deliver to Tribune Company after a ... Read more »

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Happy Tuesday!

Ready for more School House Rock? Thanks to Trisha for telling us about her favorite episode. Get ready to unpack some adjectives. Happy Tuesday!

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More tips to improve your writing

Courtesy of the Tech Republic, here are 10 simple ways to improve your writing. At the bottom of the article, there’s also a link to “10 flagrant grammar mistakes that make you look stupid.” Good stuff.

http://blogs.techrepublic.com.com/10things/?p=421

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\This is one of those rules that I prefer to break.\

Website/Web site/web site?

Have you noticed that no one seems to consistently write the word(s) “web site?”  I’ve seen it written as two words and one word, sometimes capitalized and sometimes not. Here’s the official rule – according to both the AP Stylebook and the Merriam-Webster Dictionary, it should be written as two words: “Web site.” Yes, the capitalization of the “w” is intentional, although it strikes me as terribly antiquated. It’s a reference to the “World Wide Web,” which no one has even talked about since 1995.

This is one of those rules that I prefer to break. It’s distracting to break up a sentence with a capital “W” and could be interpreted as a typo by someone who isn’t familiar ... Read more »

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\At what point did 'ask' become a noun?\

Ask not why the word “ask” needs to be abused…

I just received an email with the following sentence: “Liz, can you draft our ‘ask’ of her?” Umm, at what point did “ask” become a noun? What’s wrong with the words “question” or “request?” Apparently they’re not quite corporate-speak-y enough for some people.

It’s like fingernails on a chalkboard – show some respect for the English language!

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Quote for the day

Mad Men, Season 1: “I mean you can always tell when a woman’s writing copy, but sometimes she just might be the right man for the job.”

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Grammar rocks!

Does anyone out there remember the awesome-ness of the 70s (yes, I know “awesome-ness” isn’t a word)? I was pretty young so I don’t remember much, but one thing definitely stands out: School House Rock. Could these little animated ditties have inspired me on the path to writing? Who knows, but this might be the most fun way to learn about grammar EVER.

Conjunction junction, what’s your function? Find out here: http://www.youtube.com/watch?v=mkO87mkgcNo

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\Only one-third of America’s eighth-grade students, and about one in four high school seniors, are proficient writers.\

This doesn’t bode well for the writing profession

Only one-third of America’s eighth-grade students, and about one in four high school seniors, are proficient writers, according to results of a nationwide study described in a NY Times article published earlier this year.

Federal school officials said they were encouraged by the results because there were modest improvements in students’ writing skills in comparison to a previous year’s results. I find this disturbing. Shouldn’t we have higher expectations for our schools? Businesses, take note: approximately 75 percent of all high school seniors will graduate without possessing basic writing skills. Here’s your future workforce, America.

Money quote from the article: “James Billington, the librarian of Congress, drew ... Read more »

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More fun with grammar!

If you’re not getting your  fill of grammar fun at the Brilliant Blog, check out the Grammar Girl’s quick and dirty tips for better writing: http://grammar.quickanddirtytips.com/. The tips are in audio format so you can listen to them online or download them to your iPod. You can also read transcripts of each episode online. Thanks to Susan for calling our attention to this cute and informative site!

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Comma mistakes

First things first: I have a writing business, but I have no intention of being the grammar/punctuation police. My interest is in helping companies tell compelling stories about their business, not strictly regulating the placement of every period, comma and quotation mark. That said, being a good writer means understanding the basics of both grammar and punctuation, and reviewing the rules is helpful for everyone, including me!

Commas can be troublesome little devils, so here are a few basic rules about their use and placement that I compiled from my beloved and dog-eared AP Stylebook. I’ll share additional grammar and punctuation tips here from time to time and would love to hear your suggestions for specific topics!

Commas in a series, ... Read more »
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What do you know?

I’m not the only one who hates “at the end of the day.” Thanks to Matt for calling my attention to today’s Wired blog posting, which lists the 10 most irritating phrases in the English language according to University of Oxford researchers. Topping the list? “At the end of the day!” Check it out:

http://blog.wired.com/underwire/2008/11/oxford-research.html

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Corporate Speak is Punishable By Death: Part 2

Drum roll, please! Here’s the conclusion of the top 10 words and phrases we’d like to eliminate from all business communications materials:

6. Leverage

I’m really embarrassed to admit this, but I only recently learned that leverage is a noun, not a verb. I’ve seen it used almost exclusively as a verb throughout my professional career. Besides the fact that it’s completely overused, your legal team might also have a problem with its use. All good reasons to avoid it.

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Corporate Speak is Punishable By Death: Part 1

If you’ve visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we’ve pledged never to use when developing communications materials for our clients. “Never” is a strong word, and I don’t mean to imply that we’re inflexible. Instead, it reflects our belief that words have power and meaning, and relying on trite sayings and meaningless corporate catchphrases means we’re not working hard enough to tell a dynamic story.

Without further ado, we present the first five words and phrases to avoid like the plague (the remaining five will appear in the next blog posting):

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“F” is for Fast

The Chronicle of Higher Education recently published a fascinating article about the way people read web content. Among some of the findings:

People tend to read in a pattern similar to a capital letter “F” – they’ll read the first couple of lines vertically, but as they continue, they begin to scan vertically, “the lower-right corner of the page largely ignored.” Readers’ eyes mostly jump around the page, looking for keywords, bullet points, and changes in typeface. When reading e-newsletters and news feeds, “The subjects usually read only the first two words in headlines, and they ignored the introductory sections. They wanted the ‘nut’ and nothing else.”

What can we learn as writers and ... Read more »

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Lost in Translation

I just came across a great article on the IABC site about the importance of simplifying the English language when communicating with non-native English speakers. This seems particularly relevant for global companies, whose workforce may all speak English but wouldn’t necessarily know all the complexities of it. It’s also another great reason to eliminate corporate speak from your written materials.

http://www.iabc.com/cwb/archive/2005/1205/worldenglish.htm

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Which Writers Inspire You?

Here at Brilliant Ink, we’re busy creating our next client offering: a series of writing workshops designed to transform the American workforce into better, more articulate writers. We’ve been discussing our favorite writers and what qualities distinguish them from others. Here are the qualities I most admire in my favorite writers:

· Simplicity – I’m a fan of tight, simple prose. No offense to great writers like Don DeLillo or William Faulkner, but run-on sentences just aren’t my thing. “The Sun Also Rises” by Ernest Hemingway is one of my favorite books, primarily ... Read more »

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I Couldn’t Have Written it Better Myself

I first read the following article written by Kim Perez for the Bulldog Reporter site back in July, and I’ve been thinking about it ever since. She makes a great case in favor of hiring skilled writers to develop your materials. Enjoy!

If You Don’t Love to Write — Don’t Bill for It

By Kim Perez, PR Consultant, Writer

Novelist Isabel Allende shared this anecdote at a recent book signing in Pasadena, California: At a cocktail party, ... Read more »

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\On behalf of all business writers worldwide, I’m taking back the word 'tactical.\

When did tactical become a dirty word?

Ever noticed how some words have a negative connotation, even if by definition they’re fairly neutral? Over time, we’ve changed the way people think of these words by the way in which we’ve used them. Lexicographer Sol Steinmetz recently published a book about this phenomenon, titled “Semantic Antics: How and Why Words Change Meaning.” For example, Steinmetz describes the word “nude,” which began life as an old legal term meaning “void, unenforceable” (how it became a synonym for “naked” is a whole different discussion).

In business, we’re constantly reengineering and redefining terms, not always for the better. Take the word ... Read more »

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