Brilliant Ink Helps CBR Employees Stay Connected with The CBR Collection
Cord Blood Registry (CBR) is the largest, most experienced umbilical cord blood stem cell bank in the world. Launched by a father-daughter team in 1995, today the company safeguards the stem cells of more than 240,000 newborns.
In 2006, the company launched its first official employee publication, The CBR Collection. Since then, Brilliant Ink has partnered with CBR to refine its publication to provide a balance of corporate and industry news, leadership perspectives and employee updates. The newsletter is striking a chord with CBR employees – a recent survey confirmed that nearly 90 percent of employees read virtually every issue of the newsletter, and 71 percent feel that it helps them stay more connected to the business.
The best evidence of success? A resounding endorsement from CBR:
“An editor of a corporate newsletter understands the importance of capturing a reader in a way that strongly communicates the corporate message without putting readers to sleep. Since employing Brilliant Ink, we have changed the look of our publication and with their editing help have drastically improved our readership. Our latest issue received high marks from our CEO when he stated there was nothing he could think of that could make the issue any better. In addition, he wanted us to begin to include our newsletter in the welcome packet of new hires to give them a glimpse into the culture of our company.
Due to the success of our newsletter collaboration, we have expanded our work with Brilliant Ink. They have since produced executive bios, written speeches and reviewed client communications to keep our message consistent, concise and on track. I can’t imagine where our corporate communications would be without Brilliant Ink.
I offer my strongest recommendation for Brilliant Ink to anyone seeking to improve their written communication.”
— Debbie Davis, Associate Manager, Corporate Communications, CBR