Brilliant Ink Helps U.S. Army Tri Swim Coach Make a Splash with New Triathlon Training Book
When U.S. Army Triathlon Swim Coach Louis Tharp needed to build publicity and interest about his new triathlon training book, Overachiever’s Diary, he turned to Brilliant Ink to help him create media materials that would make waves. To hone in on his highest priority media segments, including the fitness/swimming/triathlon community and gay media (Tharp is a Gay Games gold and silver medalist and the first openly gay coach in the history of the West Point Military Academy), Brilliant Ink developed several materials to pique media interest, including:
- Series of pitches customized to different media audiences
- Press release announcing book availability
- Bylined articles distributed and placed in key fitness outlets
The result?
- Favorable reviews of the book appeared in virtually every major triathlon and swimming outlet, including Triathlete Magazine, Triathlon Life, USMS Swimmer, and Active.com.
- Articles profiling Coach Tharp and the book were published in several top gay publications including The New York Blade, Windy City Times, Bay Area Reporter and Instinct Magazine.
- Coach Tharp was featured in a “Gear Test” article for The New York Times.
- Multiple articles and interviews were published on well-read fitness and triathlon blogs.
As a result of media outreach, Coach Tharp has also established relationships with multiple fitness websites to provide ongoing articles about swimming strategies and tips, which Brilliant Ink is supporting with writing and editing services. For a complete list of media coverage, visit www.overachieversdiary.com/publicity.shtml.