Elan Pharmaceuticals
Streamlining operations, educating employees
The challenge
Elan Pharmaceuticals, based in South San Francisco and Dublin, Ireland, has a bold vision: to redefine the future of neurological therapies. To realize this vision, Elan’s research focuses on the people who matter most — people living with neurodegenerative and autoimmune diseases like multiple sclerosis, Parkinson’s and Alzheimer’s. In 2010, the company streamlined its operations to be more patient-centric, and enlisted Brilliant Ink to help educate employees on the changes.
What we did
Took a seat at the table
Joined the operational excellence communications team, which included members from operations, HR communications and facilities to plan how best to communicate changes to employees.
Established plan of attack
Developed and managed comprehensive communications plan, including input from all members of operational excellence communications team.
Educated employees
- Created “Working Smarter Together” microsite on company intranet with details of organizational changes, archive of related announcements, Q&As, etc.
- Developed biweekly operational excellence progress reports from leadership to all employees.
- Drafted numerous additional materials, including newsletter articles, Town Hall presentation content, and more.
