NVIDIA
Contributing to a better world
The challenge
This Silicon Valley technology company is perhaps best known for its stunning, interactive graphics that bring some of the most popular video games to life. However, the company’s significant technological advances, sustainable products and philanthropic contributions are changing the world in numerous, meaningful ways. To tell this story, NVIDIA published its first Global Citizenship report in 2010. The next step: encouraging their 6,000 employees to read the report and internalize a sense of pride in the company’s corporate social responsibility (CSR) efforts.
What we did
Started at the beginning
Created a comprehensive message platform drawing on language from the Global Citizenship report, yet spiced up and tailored specifically for an employee audience.Platform established a messaging theme — “our contribution” — that guided all other CSR communications.
Conceived the campaign
- Developed a series of six emails highlighting compelling nuggets from Global Citizenship report.
- Established staggered schedule for delivery to drive maximum interest.
Brought it to life
- Partnered with designer to develop creative concepts in alignment with corporate brand.
- Coordinated with IT team on campaign programming and delivery.
